Resume

Download resume as a PDF (it’s much prettier!)

Web content specialist, Parks Canada

2017 – Present (GT5) | 2015 – 2017 (GT4)


I am responsible for the information architecture and content strategy for the Parks Canada website.  In 2017, I helped to successfully migrate the website to a new content management system and into a new design template. I train content owners across the Parks Canada Agency on best practices for content planning and web writing.  I also develop web content strategies to support our mandate in conservation, preservation and tourism.

Coordinate content aspects of the online visitor experience

  • Oversee the site’s information architecture.
  • Apply user-centred content principles to web products.
  • Use analytics to optimize content and improve online engagement.
  • Work collaboratively with design and technical leads to implement new interactive features and content.
  • Coordinate ROT and content gap analyses.
  • Collaborate with product leads on marketing campaigns and e-commerce products.
  • Conduct design research and usability testing.

Support regional internet officers and content owners across the Agency

  • Manage a collaborative workspace for 30 regional Internet officers (2016-2019).
  • Educate content creators on the value of quality content, writing for the web, user-centred information design.
  • Apply best practices for accessibility, usability, and plain language writing to all content.

Management

  • Manage web strategies and report progress to senior management.
  • Develop and share procedures, requirements and instructions on web content and project management topics.
  • Train and supervise employees.
  • Manage multiple conflicting priorities.

Awards

  • 2019 Parks Canada CEO Award (nomination) – Science communications campaign
  • 2018 Parks Canada CEO Award (nomination) – Traffic management project
  • 2017 Parks Canada CEO Award (nomination) – Web renewal project
  • 2017 Parks Canada CEO Award (winner) – Free admission project

Web content advisor, Immigration, Refugees and Citizenship Canada

2010 – 2015


  • Content advisor for a modernization of work tools project.  Brought internal guidance documents into current web standards.
  • Assisted with in-person usability testing to assess task completion for redesigned content sections.
  • Redesigned the intranet homepage to respond to top tasks.
  • Provided web advice to clients across the department.
  • Explained web best practices, standards for web usability and accessibility requirements.
  • Leveraged web analytics to support recommendations.
  • Prepared mock-ups, wireframes, and information architecture materials.
  • Communicated change through WebEx presentations, decks, and project plans.

Education


Algonquin College
Interactive Multimedia Web Design

Carleton University
M.A. Canadian Studies (Heritage Conservation)

McGill University
B.A. Arts (Canadian Studies and Music)

Skills


Content and information architecture

  • Site plans and information architecture
  • Content audit and inventories
  • Analytics based decision making
  • Content strategy and user journey planning
  • Communications planning
  • Content marketing
  • Design research and usability testing

Software and tools

  • HTML and CSS
  • Adobe Photoshop
  • Bugherd
  • Sitecore
  • WordPress
  • Trello
  • Airtable
  • MS Office (Outlook, Word, PowerPoint, Excel)
  • Google suite (Docs, Sheets, Slides)
  • Gather Content
  • Google Analytics, Data Studio, Tag Manager
  • Hootsuite
  • Hotjar
  • Screaming Frog

Personal skills

  • Resourceful, organized and creative
  • Team player
  • Collaborator
  • Able to work efficiently in fast-pace, high pressure environment

Languages


English mother tongue.

French: Oral (B), Written (C), Reading (E)

Scroll to top