My name is Lana and I’m a web content strategist.
I work on digital content planning, information design and website architecture for Parks Canada.
Digital content strategy
Understanding and anticipating user needs. Creating experiences that are task-oriented and easy to use.
Putting all the pieces together. Card sorting, tree jack, site maps.
Building and optimizing content design for the best end-to-end experience.
Working in cross-functional groups, communicating with remote team members, building collaborative workspaces.