Fire communications web strategy

As wildfires have become more common, the national web team noticed that more locations across the country needed to publish incident content.  

Incident web pages are the main source of information for visitors, residents, and media. Coding these pages from scratch is a daunting task in a high-pressure situation.  Every decision that must be made about content presentation slows the publishing process.  

The web team identified an opportunity to standardize the digital approach for fire incident web content in order to benefit visitors, residents, and staff working on incidents.

Web team identified need
Project proposed to the National Fire Duty Officer and Corporate Communications to create standardized incident templates.

Reduce burden on staff

  • Empower incident information officers and internet officers during emergency situations.
  • Document a standard web update workflow for field staff.
  • Simplify update procedure by providing content templates for required and optional information.

Public communications goals

  • Provide clear and concise local information during fire incidents.
  • Ensure national fire alerts page is located where users expect it in the website.
  • Content templates are search engine optimized.
Who was involved

  • Corporate communications
  • National Fire Duty Officer
  • Web team (content and design)
What we did

  • Analyzed current issues
  • Created page content templates
  • Wrote instructions and documented workflow
  • SEO optimized content
The toolkit is being field tested during the 2019 operational season and will be reviewed to see if changes are needed for the 2020 season.
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