Writing for the web training

Overview

I deliver writing for the web training to field unit Internet Officers and other staff in the Agency. Training is delivered both online and in-person and covers topics such as:

  • using plain language
  • understanding the Canada.ca style guide
  • incorporating the Parks Canada brand tone
  • creating information hierarchies
  • mobile copywriting

The training tools are shared on the Parks Canada intranet for employees to access at any time.

 

Content guidance and tools

Writing for the web training

  • Writing for the web training is offered 3-4 times a year
  • Target audience: New employees and field unit Internet Officers
  • Length: 1 hour

 

Interpreting the brand sound

  • I interpret principles from the brand tone document in my Writing for the web training

 

Adapting the brand sound for the web

  • The brand sound and plain language principles can sometimes conflict.
  • The web team created this document to help content owners maintain the brand sound while respecting Canada.ca style.
  • I assisted in editing and producing this guidance document.
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